When we meet with business owners and executives, there's universal agreement on 2 things:

1. Marketing is critical to their growth.
2. They're not satisfied with the results of their marketing efforts.

So instead of marketing being treated as a critical business function, it's viewed as a necessary evil.

We fix this problem.

When most people hear the term marketing they think of tactics– advertising, sales collateral and techniques, trade shows, on-line marketing, branding, etc. The problem with tactics is they are fleeting, they come and go. What works today may not work a year from now. We refer to marketing tactics as the tip of the iceberg.

At Core Marketing Strategies, we are business strategists first and foremost. We've spent many years in marketing, sales, operations management and finance. We understand how businesses work. When we develop marketing strategies and tactics – and ultimately Marketing Systems – we do it from a business perspective. We're not creative, advertising people. We're business people who know how to develop marketing as a core competency.

Our fixation with long-term predictable, sustainable results is what drives us. That's why we've developed a tried and proven, step by step process to build Marketing Systems. This approach is characterized by:

• Starting with the End in Mind: Our work is rooted in your growth objectives.
• Concentrating on Strategy First. We develop a solid foundation before we start spending money on marketing tactics.
• Develop and Execute Tactics. We're experts in marketing communications and systemizing the marketing communications process.
• Measure Everything. Financial analysis and tracking results are core competencies.
• We Tell it Like It Is – You can't market a lousy company. We'll tell you if we think your business is broken, and what you need to do to fix it.

Our marketing consulting and education services are based on a step by step methodology developed over years of doing this work – tried and proven marketing principles put together in a templated, systemized process that focuses on results.