 Many small and mid-sized businesses know their marketing and sales efforts are not producing desired revenue growth.
The problem may be that lead generation activities aren’t driving enough qualified leads, salesperson productivity is too low, or a lack of visibility in the target market – “we’re a well kept secret”.
Business owners and executives intuitively understand they need to make changes to their marketing and sales processes, but aren’t quite sure what needs to be fixed or how to fix it.
Core Marketing Strategies assists by performing a Marketing Audit of an organization’s marketing and sales system.
The objective of the Marketing Audit is to help businesses understand why and where their current marketing and sales process is deficient, and what must be done to improve and optimize it.
The audit assesses what is currently being done and makes recommendations for improvement. The audit typically takes one to two months of elapsed time to complete.
MARKET SEGMENTATION
Is there a sound segmentation strategy in place?
What market segments should be targeted and why?
PROSPECT ANALYSIS
Who are the typical prospects and how well are they understood?
What are the prospect’s hot button issues?
How are prospects making decisions and what are they basing those decisions on?
COMPETITION
Who are the competitors, and how well are they understood?
How well positioned are you versus competition?
COMMUNICATIONS STRATEGY
Is the current messaging favorably positioning you versus competition?
What is the right positioning strategy?
How can the messaging be communicated consistently and effectively?
LEAD GENERATION TACTICS
How are current lead generation tactics performing and how can they be improved?
What lead generation tactics should be used and how can they be optimized?
SALES PROCESS
How effective is the current sales process in educating prospects and optimizing close rates?
What must be done to optimize close rates?
POST SALES PROCESS
Is there a systemized post sales process in place?
What can be done to optimize the existing customer base?
MARKETING AND SALES TOOLS
What marketing and sales tools are currently in place and how can they be improved?
Are there additional marketing and sales tools that should be developed?
MARKETING AND SALES TECHNOLOGY
Is the required marketing and sales technology in place to support the lead generation, sales and post sales activities?
What are the technologies that should be put into place?
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