 Businesses that fall behind their competitors in online marketing are at a distinct disadvantage.
Most small and mid-sized businesses know they need to improve their online presence, but don’t know how to move forward. There is plenty of information, and disinformation, about online marketing. However, it’s difficult for any business, especially those with limited resources, to sort out what should be done and why.
Core Marketing Strategies takes a pragmatic approach to online marketing. It really comes down to accomplishing two things:
- Getting Found
When potential prospects are searching on line for what you sell, they must find you. If not, it’s a lost sale.
- Conversion
When a prospect finds your online ad, finds you through an organic search result, or lands on your web site, they must be compelled to proceed to the next step in your process.
Online strategies are developed with these objectives in mind, and all elements of the strategy must be designed to accomplish these goals. Core Marketing takes a holistic approach when developing online marketing strategies - all on line and off line activities must work together to drive the desired results.
Core Marketing then assists businesses in implementing these strategies:
- Key Word Analysis
- Web Site Development
- Paid Search Implementation
- On-going Analysis
- Off Line Tactic Development and Implementation
- Social Media Implementation
- On-going Content
- Social Media Updates
The following areas are considered and developed as part of an effective online marketing strategy.
Web Site
- Optimizing web site content, links, directory presence and social media for organic search (to get found) and conversion.
- Identifying the most popular key words and determining which should be concentrated on.
- How competitors are optimizing their sites.
Paid Search
- Determining if paid search should be incorporated into the online strategy.
- Developing a budget for paid search.
- Using insight from paid search to optimize the online presence.
Off-Line Activities
- Leveraging off line activities to drive more web site traffic and conversion.
- Identifying other off line activities that can be deployed to increase web site traffic and conversion.
Social Media
- Develop a social media plan that enhances online presence and increases visibility.
- Integrate the social media activities with web presence.
Analytics
- What are the results telling us in terms of current online marketing performance?
- Determine what must be done to optimize online presence based on the analytics.
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