To develop an effective marketing plan for your business, it is critical to understand the fundamental building blocks that make your marketing deliver results. Strategic Marketing is dependant on understanding these foundational principles as they relate to your business.
For years. marketing has been shrouded in mysterious creativity and overwhelmed by branding exercises. Far too much time is spent on concerns over “branding” and what it is. As a result, small and mid-sized business (SMB) owners and managers lose sight of the very marketing fundamentals that will have the greatest impact on the growth of their business. (and it’s not the color in your logo)
So let’s get practical.
Marketing is in fact a discipline like any other in your business. To develop effective marketing for small and mid-sized businesses (SMBs) your marketing must be focused, practical and easy to execute on an ongoing basis.
Below are four key marketing fundamentals that will help you succeed when building a marketing plan:
Market Segmentation : Make sure you understand who you’re targeting and where you can be most successful.
Market Positioning: Do you understand your prospects well? What differentiates you from the competition?
Marketing Communications: Communicate in ways that make your prospects want to pay attention.
Business Development Strategy: TO be successful, your marketing and sales efforts must be linked in an end-to-end strategy.
Sustainable revenue growth requires a sound, “end to end” business development strategy that seamlessly integrates marketing and sales. Marketing and sales is a continuum and must work together to do two things: generate qualified leads and optimize close rates.
Building and
Marketing Segmentation is a critical building block in marketing strategy development. Proper Marketing Segmentation ensures the right prospects are being targeted, and that all potential market opportunities are identified so they can be exploited.
For many small and mid sized businesses, marketing and sales
A Positioning Strategy is how you want to be perceived in the minds of prospects versus your competition. It must clearly distinguish you from competitors and make it obvious you are the best available choice.
The positioning strategy must be based on the
Marketing communications is what makes you visible to a chosen target market. It’s what a prospect hears or sees about a business and is primarily responsible for how you’re perceived in the marketplace.
The guiding principles of marketing communications are; have something
Join us for the upcoming FREE Executive Online Marketing Seminar where Core Marketing Strategies describes how to leverage online marketing to drive more qualified leads and increase close rates.
Join us for the upcoming FREE Executive Online Marketing Seminar where Core Marketing Strategies describes how to leverage online marketing to drive more qualified leads and increase close rates.
To develop an effective marketing plan for your business, it is critical to understand the fundamental building blocks that make your marketing deliver results. Strategic Marketing is dependant on understanding these foundational principles as they relate to your business.
