Seth Godin - Consumers see about 3000 marketing messages per day. So how do you cut through the clutter and get the right type of prospects to pay attention? According to Godin, "every marketing campaign gets better when an element of permission is added." Interruption Marketing fails because it is unable to get enough attention. Permission Marketing works by taking advantage of this fact. The principles offered in this book are for those willing to work hard at building a loyal customer base for the long-term.
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