 W. Chan Kim and Renee Mauborgne – Your company will succeed not by battling competitors, but by creating “blue oceans” of uncontested space. Based on a study of 150 strategic moves in business history, the authors of Blue Ocean Strategy contend that in order to create profitable long-term growth, companies must find uncontested market space that is poised for growth with large numbers of customers ready to adopt an alternative. This book also provides a framework to develop a “blue ocean” strategy. When developing a dominant strategic marketing plan for your business, Blue Ocean Strategy can help challenge your thinking to go beyond your traditional competitive markets.
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