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E-NEWSLETTER Issue 18, November 12 , 2007

IN THIS ISSUE	WHY WE MUST EDUCATE OUR PROSPECTS

Featured Article Executive Marketing Seminars Marketing Workshops	If you had to describe marketing in just one word, that one word would be EDUCATION. Businesses must continually EDUCATE themselves about the needs and wants of their prospects, and in turn must EDUCATE prospects about why they are uniquely capable of providing for those needs and wants. However, rather than educating, businesses are inclined to communicate by “playing their home movie”. There’s a big problem with telling prospects what you want them to hear – it isn’t what they want. Potential customers are jaded by the self serving and unsubstantiated claims made by most businesses. So what do prospects really want? Read more.
New Workshop Date!THURSDAY, NOV. 29th, 2007 Build A Marketing System For Your Business! Attend the Core Marketing One-Day Workshop "Building a Marketing System" and learn how to relentlessly generate leads for your business. 4 CLICK FOR DETAILS
	MARKETING WORKSHOPS

	Attend the Core One-Day Marketing Workshop Core Marketing Strategies offers a one day, hands on Marketing Workshop for Business Owners, Executives and marketing practitioners who want to learn a tried and proven process for developing a Marketing System. Read more What some attendees had to say "The information I was given will be applied to my business as soon as possible because I feel it will be invaluable to its growth." Janet Cockburn -Janac Sportswear "I have a method now to go forward and systematically put processes in place to market all of our programs." Mandy Walsh – Oakville Hospital Foundation "I will be able to take the info and apply it directly to my marketing efforts.” Robert Sampson- Zinger Winger Inc.
	EXECUTIVE MARKETING SEMINAR

	Attend the Core Marketing Executive Breakfast Seminar Core Marketing Strategies offers Free Executive Marketing Seminars to Executives and Business Owners who want to learn how to make marketing a core competency. The 2 hour seminars will completely change the way you think about marketing. Read more What some attendees had to say "I already have a marketing background, though limited. I have owned and operated several businesses. I attended the free seminar half-expecting to hear a sales-pitch. I was extremely pleased with the very valuable information that was presented. I think these people truly understand marketing. I would recommend the free seminar to anyone who is in business. I plan to try to implement their suggestions ASAP. Furthermore, when I am ready to enter into a relationship with a marketing firm, I would look no further." Sean Gobeil, Owner Toronto School of Drywall “As a non-marketing professional who has not really been involved in professional sales before, your presentation content and abilities continue to impress me. Your seminar is of huge value to anyone who attends.” Barbara Kennedy, President Changing Gears
	UPCOMING EVENTS

	4November 29, 2007- Core Marketing One-Day Workshop "Building a Marketing System"- A hands-on approach to developing a Marketing System for your business based on a practical and proven methodology. Read more 4November 27, 2007 - 7:30-9:30am - Core Marketing Executive Breakfast Seminar at the Canadian Golf Hall of Fame. Read more 4November 20, 2007 - 5:30-7:30pm - The Business Advisory Panel: A free expert panel for Oakville Chamber members will answer your questions on marketing, sales, finance, business planning and taxation. Held in Oakville Chamber Boardroom. To register, contact the Chamber at 905-845-6613.