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Portfolio

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Portfolio of Marketing Tools

It's not about how pretty it looks - it's about how effective it is. Alone, marketing and sales tools have limited effect when developed without clear purpose. However, when developed to support a marketing strategy, one that targets a defined audience with a clear message and objective in mind, marketing and sales tools generate qualified leads and help close sales.

Below are FIVE TABS with examples of tools we've created for our clients. Each marketing tool was created with purpose to support an over-arching marketing plan. We build the plan, develop the tools, and execute.

Brochures
Direct Mail
eBlasts
Print Ads
Websites

Pre-Sale Educational Planning Guide

High-end landscaping projects cost tens of thousands of dollars. This guide was developed to help prospects make informed decisions about landscaping and landscape contractors. It was designed as an educational tool to highlight the key considerations when planning a landscaping project. The guide was used as an

Case Studies for Project Book

Several case studies were developed as part of a pre-sale Project Book. they provide information about specific projects in which this company's products were used and how the products were instrumental in reducing overall project costs. This publicaton was developed for a very specific

Good Governance Report

Changes in employee pensions plan regulations and the rise in popularity of Capital Accumulation Plans created unanticipated liability for companies. We developed this report with the expertise of our client and 3rd party research. It identified nine critical success factors against which employers

Conversion Information Sheet

60% of people who need to convert minivans so they are wheelchair accessible are doing so for the first time. The need for education is high. We developed a series on product information sheets including a substantive decision making guide for new buyers.

Introducing New Services

This marketing material was developed for the introduction of a new suite of services. The offerings had to be presented in a clear and concise way so prospects and customers would easily understand how they related to the existing services. The services are depicted using a diagram

Introducing New Product and Driving Tradeshow Traffic

The purpose of this oversized postcard was to introduce a new mobility product to Canada. It was sent to neighbourhoods with high concentrations of the target demographic. The postcard was sent in conjunction with a consumer trade show where the product would be

Client Referral Program

This postcard is part of a customer referral program. It's made available to all customers that visit the clinic, and is designed to encourage them to refer new customers. Details of the incentives are contained on the back of the card, along

Overcoming "Buy American"

Sent out in the midst of the most recent economic downturn in the United States, this targeted direct mail postcard was delivered to contractors during the peak of the “Buy America” movement. Sent to American prospects, the intent of the card was to

Lead Generation with Intense Competition

A series of postcards were sent out in phases to drive leads in an extremely competitive industry. While the look of the cards remained similar, the key messages would change to address hot button issues and present solutions for these issues. A key

Pre-Season Targeted Lead Generation

This postcard was designed to generate leads prior to the landscaping season. It was intended to get prospects thinking about planning for a landscaping project, and helped the client establish leads before their competitors even started their advertising campaigns. The households that received the

Reaching More People for Season's Greetings

To cut down on paper waste and on cost, these electronic newsletter eCards were sent out in place of traditional Christmas cards. We developed templates for the client and set them up on a simple email marketing solution. One major benefit of sending

Easily Updating Clients through eBulletins

This client uses e-blasts to keep existing customers informed about events, special offerings, new product introductions, etc. Previously this client only communicated to the entire customer database twice a year through hard copy newsletters. They are now able to communicate much more frequently, at least twice a

Seminar Invitations, Reminders and Follow Ups

Core Marketing uses e-blasts to distribute information about its monthly executive marketing seminars. A list of invitees is maintained, and these contacts automatically receive a series of electronic invitation, reminders and follow-ups as part of an over-all marketing process. People who have attended

Expanding the Reach of a Print Newsletter

Given the success of the hard copy version of this newsletter due to its quality content, an email version was designed to reach a broader audience. The new format would reduce incremental costs and make acquiring the newsletter much more convenient for recipients.

Introductory email for New Business

This start up company wanted to send information about their new venture to a significant list of contacts. The list was compiled from a number of sources - primarily people from their network and former business colleagues. A series of emails were

Community Sponsorship Print Advertising

To reinforce the firm’s positioning as a “Community Law Firm”, this print ad was placed in the program for a local sports organization as part of an annual sponsorship package. A relevant sponsorship reinforces the firm’s positioning in its target market while also

New Product Launch Print Ads

As part of a larger launch of a new toner cartridge product in Canada, a series of bold print ads were developed to emphasize its benefits. Each ad contained a website URL that was specific to the Ad and publication it appeared in. This

Launching a New Product with Entrenched Competitors

The introduction of this innovative mobility product to Canada faced stiff competition from entrenched manufacturers and an established dealer network resistant to change. Our marketing plan recommended the client pursue influencer channels such as Occupational Therapists. Influencers were more likely to recommend this

Consumer Focused Print Ad with Offer

Published in a magazine directed at person living with a disability, this print ad and copy focused on one of the most important aspects of this product to the target market – safety. In addition to a clear headline, the copy provided proof

Introductory Ad for New Target Market

This ad was developed and placed in an industry publication to introduce the client to a group that was not previously targeted. It positions the client as the subject matter expert in a particular type of treatment approach. The ad includes an offer for additional information

Lead Generating Web Site for New Product

As part of the overall launch of a product in a new market, we developed an online marketing strategy and a website designed for conversion. Given the site had just been launched, we expected organic search engine optimization efforts to take considerably more

Developing a Complex Site Map Structure for SEO

With over 40 separate services and new content being created on a regular basis, the first challenge with this website development was to create a website structure and sitemap that was both search engine friendly and easy to navigate from a user perspective.

Being Found Online in a Competitive Local Area

Law firms face stiff competition online in their local geographic space. To establish a dominant online presence, an online marketing strategy was developed to focus on six key practice areas. Keyword research was conducted for each area to determine how prospects search for

Transforming Member Communication and Registration

This community based organization needed a more effective way to distribute information and register program participants. The largest demand on staff and volunteer time was responding to participant inquiries regarding schedule updates and registration. We created a website that would become the communications

A Website Introducing an Innovate New Product

We worked with our client to develop a strategic marketing plan for this new and innovative product. Targeted at parks and playgrounds decision makers, the website allowed the visitor to immediately visual this new alternative to traditional playgrounds and provided clearly organized decision

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Upcoming Events

February Executive Online Marketing Seminar
February 28th, 2012

Join us for the upcoming FREE Executive Online Marketing Seminar where Core Marketing Strategies describes how to leverage online marketing to drive more qualified leads and increase close rates.

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March Executive Online Marketing Seminar
March 27th, 2012

Join us for the upcoming FREE Executive Online Marketing Seminar where Core Marketing Strategies describes how to leverage online marketing to drive more qualified leads and increase close rates.

Read More