The purpose of this oversized postcard was to introduce a new mobility product to Canada. It was sent to neighbourhoods with high concentrations of the target demographic. The postcard was sent in conjunction with a consumer trade show where the product would be featured. In order to track the success of this tactic, an offer was placed on the card that requested the prospects submit the card at the trade show to receive a free giveaway. This allowed for accurate analysis of the number of leads who were driven to the show as a result of this direct mail piece.
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