Sent out in the midst of the most recent economic downturn in the United States, this targeted direct mail postcard was delivered to contractors during the peak of the “Buy America” movement. Sent to American prospects, the intent of the card was to inform them that this product is, in fact, made in the USA. It also impressed upon the prospects that this product was an economical choice and could be shipped at a reduced rate, which was critical given the uncertain economic times.
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Join us for the upcoming FREE Executive Online Marketing Seminar where Core Marketing Strategies describes how to leverage online marketing to drive more qualified leads and increase close rates.
