A series of postcards were sent out in phases to drive leads in an extremely competitive industry. While the look of the cards remained similar, the key messages would change to address hot button issues and present solutions for these issues. A key goal was to track the results of this direct mail campaign. Each mailing had a unique tracking number and web URL. A time limited incentive was provided with every phase, driving prospects to take action and linking it back to the postcard.
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Join us for the upcoming FREE Executive Online Marketing Seminar where Core Marketing Strategies describes how to leverage online marketing to drive more qualified leads and increase close rates.
