To cut down on paper waste and on cost, these electronic newsletter eCards were sent out in place of traditional Christmas cards. We developed templates for the client and set them up on a simple email marketing solution. One major benefit of sending out Christmas greetings via email is the ability to reach a larger audience since many companies accumulate more emails than physical addresses. This method also provided detailed tracking reports with real-time information about the number of recipients who opened it, when they opened it and if they clicked any links in the message.
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