This client uses e-blasts to keep existing customers informed about events, special offerings, new product introductions, etc. Previously this client only communicated to the entire customer database twice a year through hard copy newsletters. They are now able to communicate much more frequently, at least twice a month, at a significantly reduced cost. They are also able to track who is opening the emails and clicking through to the web site for additional information. It allows the client to maintain an on-going, value based dialogue with its significant customer base.
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