Given the success of the hard copy version of this newsletter due to its quality content, an email version was designed to reach a broader audience. The new format would reduce incremental costs and make acquiring the newsletter much more convenient for recipients. The email version is easily tracked, providing information about who opened the newsletter, when they opened it and which links they clicked on. In addition to driving more traffic to the Firm’s website, the email newsletter format made it easy for recipients to forward it, thereby increasing reach for no additional cost.
|
