As part of a larger launch of a new toner cartridge product in Canada, a series of bold print ads were developed to emphasize its benefits. Each ad contained a website URL that was specific to the Ad and publication it appeared in. This allowed for measurement of Ad conversion and refinement of the marketing initiative as a whole. The website landing pages then provided proof of the product’s claims.
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Join us for the upcoming FREE Executive Online Marketing Seminar where Core Marketing Strategies describes how to leverage online marketing to drive more qualified leads and increase close rates.
As part of a larger launch of a new toner cartridge product in Canada, a series of bold print ads were developed to emphasize its benefits. Each ad contained a website URL that was specific to the Ad and publication it appeared in. This allowed for measurement of Ad conversion and refinement of the marketing initiative as a whole. The website landing pages then provided proof of the product’s claims.
