The introduction of this innovative mobility product to Canada faced stiff competition from entrenched manufacturers and an established dealer network resistant to change. Our marketing plan recommended the client pursue influencer channels such as Occupational Therapists. Influencers were more likely to recommend this product due to its design advantages for patients. This print ad was placed in an industry magazine and connected to an industry trade show where the client was exhibiting the product. We developed a trade show plan for the client to effectively maximize their investment at the show and drive qualified leads to their booth.
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