Published in a magazine directed at person living with a disability, this print ad and copy focused on one of the most important aspects of this product to the target market – safety. In addition to a clear headline, the copy provided proof to support the claim and articulated strong differentiating features for the product. To help convert readers in to leads, we developed a free buying decision guide that could be requested directly from the client provided information to help prospective buyers move through the decision making process.
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