With over 40 separate services and new content being created on a regular basis, the first challenge with this website development was to create a website structure and sitemap that was both search engine friendly and easy to navigate from a user perspective. In the marketing plan, we identified five strategic service areas that would drive future growth. These service areas were given prominence and we conducted comprehensive research to identify how people searched for these services and what keywords they used. A site map was then created to accommodate both search and usability and optimized content was written for each page. New content was managed through an easy to update blog module – allowing the client to showcase their expertise through article and industry reports.
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