Law firms face stiff competition online in their local geographic space. To establish a dominant online presence, an online marketing strategy was developed to focus on six key practice areas. Keyword research was conducted for each area to determine how prospects search for these services and a site map was created accordingly. In addition, to further leverage articles written by firm lawyers for a print-based newsletter, every article was published online and categorized for search engines and easy navigation, adding valuable search engine friendly content to this powerful site.
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