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    Marketing Workshops

    workshop1Core Marketing Strategies offers a one day, hands on Marketing Workshop for Business Owners, Executives and marketing practitioners who want to learn a tried and proven process for developing a Marketing System.

    The Workshops, called "Building a Marketing System", teach the exact step by step methodology Core Marketing Strategies uses in its consulting practice, using the same templates that have been developed to streamline the process. 

    The hands-on workshop will take you through a step by step process for developing a marketing plan and includes the following topics:

    • Establishing Growth Objectives, Opportunities for Growth and Growth Drivers.
    • Developing a Segmentation Strategy.
    • Performing Market Analysis - Prospects and Competition.
    • Developing a Positioning Strategy.
    • Developing a Marketing and Sales Process.
    • Developing a Marketing Communications Plan.
    • How to Effectively Communicate with Your Target Audience.

    Attendees will do hands on work on their own businesses, with full access to Core Marketing Strategies consultants. The information and methodology will provide attendees with a solid foundation to develop a Marketing System.

    Cost: The One-Day workshop Fee is $299 + HST

    This fee includes your lunch, refreshments, workshop binder, as well as a CD with the Marketing System templates.

    To read testimonials from previous workshop attendees, please click here

    Workshop Testimonials

    "Finally, A process to make marketing more scientific – less a 'black art'."  Steve Dalton - Ministry of Economic Development and Trade

    "The workshop was awesome!  I’m going to go back and review our processes and documentation to see how they measure up and develop documents for any gaps in our documentation."  Cindy L. Ravenscroft - VicCin Accessories

    "I have a method now to go forward and systematically put processes in place to market all of our programs."  Mandy Walsh - Oakville Hospital Foundation

    "The information I was given will be applied to my business as soon as possible because I feel it will be invaluable to its growth."  Janet Cockburn - Janac Sportswear